The Board Game Revival

Each toy's largest international trade show in February in New York instead. This is the mecca for buyers, sellers, promoters and inventors of toys, dolls, stuffed animals and games. Every imaginable type of product is displayed and advertised with extravagant enthusiasm, creative marketing and some anger. The event will be about 100 people from some countries.

This year's Toy Fair was reflecting what is happening in the world economy. The visit was burned, there was much lessDisplaying suppliers, luster was significantly dimmer, and the general mood was very sad. The world's largest toy manufacturer Mattel, Hasbro and Fisher Price, reported sales declines for the recently concluded 2008 years. Mid-size and smaller providers had worse news to report, and many seemed to be barely hanging on in hopes of a robust holiday selling season in 2009 to revive their fortunes again.

the last ten years or more of the exciting growth regions in the toy / game world was toelectronic products. Electronic Arts has been a giant producing measures aimed at encouraging video is highly desirable male teen demographic. But this year, EA also fought, fell, sales, and recently the Company announced the resignation of its game design engineer more productive.

Interestingly, there was an area of force and power touted at the International Toy Fair: board games trivial. Yep, the game kind of took the family to playaround the kitchen table after dinner. Interaction between parents and children, while they enjoyed the time together, talking, negotiating, competing, laughing and bonding. great concept! Board game sales can be a record year.

Hasbro several new iterations of the classic Monopoly. The most popular board game Monopoly world is played worldwide by nearly 500 million people in all. The iconic game, during the Depression instead mimic the different layersThe society in this period is the gold standard in the game room table. This year the Toy Fair offers new board game has been exposed as never before, and seemed at times to a renewed interest in half of the buyers saw the the content. The board game has a simple shot, because the times we live in time, the family set by our sides on the importance of quality.

Video games are usually solitary or specific demographicProducts. Board games provide another platform to play together. A girl of eight years, 10 years to find her brother college-age sister and mom and dad can enjoy a game of Sorry. The game is played at a leisurely pace. Many plovers is part of the fun. Popcorn and soda are everywhere, while the family enjoys the game.

My years of consumer goods consultancy firm is approached with a variety of toys and play observations each. Many are verygenius. The market for this type of product is extremely competitive, as consumer groups more mature product. However, the market is always open for new, imaginative new. The Great Depression, similar in some ways to our current economic situation was a golden period for the invention of consumer goods. The opportunity to launch products to today's success is equally mature.

The key to launching a successful board game, like many other consumer goods,is simplicity. Make sure that the rules are quick and easy to understand. If the game requires a tutorial and a lot of skills, the likelihood of achieving successful placement and commercial retail is minimal. It 'important that the competitive aspects of the game depends on a random mix of basic skills. Any player should not matter, age, education or experience, enjoy a real chance of winning.

The world is undergoing a sea change caused by aEconomic disease that affects almost all of us. The possibility of this adjustment, social values and attitudes winning products offers companies unique opportunities with the features and benefits that are immediately available to fit the times. The return to popularity of board games is the symbol of this new reality.